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Now, X is testing sensitivity settings, powered by machine learning, that let advertisers choose their thresholds for the kinds of content they want their ads to appear around - and according to a tweet from X owner Elon Musk, advertisers can buy these less desirable, “relaxed” sensitivity ad slots for less.īrands can reduce adjacency to gore, excessive profanity and obscenity, targeted hate speech, sexual content, drugs and spam. Soon, X will add its “relaxed” setting, which offers cheaper advertising opportunities while only filtering for targeted hate speech and explicit sexual content. The partnership began in January to tell advertisers if their ad is placed around inappropriate content.
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“And then, part of my, what I would say, expertise and experience, and what I came to do, was to drive advertising at the company.” Video calls are coming to XĬEO Linda Yaccarino confirmed in her first TV interview that video calls will be a new feature coming to the service, as part of its transformation into an “everything app.” X expands its partnership with Integral Ad Science Our new subscription business growing,” Yaccarino said. “Our data licensing and API with X is an incredible business. “The operational run rate right now… we’re pretty close to break even.” “I’ve been at the company eight weeks,” Yaccarino said in her first broadcast interview since taking on her new role. X CEO claims the company formerly known as Twitter is almost breaking even Users still need to be verified and must have at least 500 followers to qualify for payouts. That requirement was previously set to 15 million impressions.Ĭreators will be able to withdraw as low as $10 instead of $50, X said.
The company said that creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing. If you’re just catching up, here’s a complete timeline of what’s going down at the bird app, starting with the most recent news: August 2023 X lowers requirements for its creator payout program
Yaccarino will be leaving her role as chairman of Global Advertising & Partnerships at NBCU. It was announced on May 12 that Linda Yaccarino will step in as the next X CEO. Musk also transitioned from his role as Twitter (X) CEO to serving as its executive chair and CTO.
#Videos not playing on twitter moments verification
Since Musk bought Twitter and took the company private, the news around the microblogging platform has been a whirlwind, rife with verification chaos, API access shakeups, ban reversals, staggering layoffs, and most notably, rebranding to X. After a truly chaotic legal discovery process, which even included some embarrassing texts, Musk was forced to seal the deal. A month later in May, he tried to kill the deal, claiming that Twitter had more bots than its public filings let on. Despite his fervent declarations about expanding “the scope and scale of consciousness” through public discourse, the billionaire got cold feet. “I don’t care about the economics at all.”Įven for one of the richest men in the world, $44 billion is a lot of money to cough up to buy a middling social platform. “This is just my strong, intuitive sense that having a public platform that is maximally trusted and broadly inclusive is extremely important to the future of civilization,” Musk said at a TED conference on the day he made his offer.
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The Tesla and SpaceX CEO first announced his bid to buy Twitter in April 2022, zealously driven to rid the platform of spam bots and protect free speech. Welcome to Elon Musk’s Twitter ( now X), where the rules are made up and the check marks don’t matter.
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